Digital Media Executive

About Supercars

The Repco Supercars Championship is the premier motorsport category in Australasia and one of the most watched and attended sports in the country. The sport is evolving and is now globally recognised as the best touring car category in the world and a leader in motorsport entertainment. 

Our ambition is to be a part of every Australian household. That is, we aim to grow value by increasing our reach and improving our market relevance, so it is an exciting time to be a member of the Supercars team, as we continue to grow as one of the leaders in Australian sport. 

About the role

We are looking for an experienced Digital Media Executive to assist in the planning٫ execution and optimization of our online marketing efforts. We are searching for a Digital Media Executive to use these channels to their fullest potential٫ because they are becoming increasingly useful for our company.

A great Digital Marketing Executive is passionate about all facets of marketing. As a Digital Media Executive٫ you will be well-versed in the concepts surrounding digital marketing. With a deep understanding of how the Internet can become a strong asset to securing ever-increasing revenue. A tech-savvy mind and intuition for great ideas are essential to success in this position.

Key Responsibilities 

• Assist in building a lasting digital connection with customers by formulating effective strategies
• Work across Paid, Owned and Earned Digital teams within the Supercars Organisation
• Plan and oversee brand’s social media activity (Twitter٫ Facebook٫ and others)
• Increase company and brand awareness through optimized brand advertisements using Google AdWords٫ Facebook٫ Youtube and other platforms.
• Be actively involved in SEO efforts (keyword٫ image optimization etc.)
• Prepare online newsletters and organize their distribution through a multiplicity of applicable digital channels
• Update website٫ providing insightful٫ creative ideas for content marketing
• Improve user experience through collaboration with design department
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics٫ WebTrends etc.)
• Acquire insight in online marketing trends and use strategies current to market
• Maintain partnerships with media agencies and vendors

Key Requirements 

• 1+ years’ experience in Paid Media Management – Agency or Brand side.
• Proven experience as Digital Marketing Executive or similar role
• Outstanding knowledge and understanding of digital marketing concepts and best practices
• Experience with B2C social media٫ Google Adwords; Social Platforms (Twitter, FB, Tiktok), Youtube, email campaigns; SEO/SEM
• Clear knowledge of web analytics tools (e.g. Google Analytics٫ WebTrends etc.)
• Skills and experience in creative content writing
• BSc/BA in marketing or relevant field
• Excellent skills in the following areas:
  • Creative content writing
  • Communication
  • Interpersonal skills
  • Analytics/of an analytical mind